Following the brand refresh of Merchant Banking and Asset Management (FBNQuest) Group, H+K was approached to develop a PR and Reputation management campaign to create an understanding of the new group (and its new entities) as well as to generate top of mind awareness for the brand.
H+K developed a 3-year strategic PR plan to drive engagement among its target audience, to position the company as the preferred expert partner/employer and to maintain consistent brand message.
In the last 18months, FBNQuest received over 1200+ pieces of coverage and impression reaching 115m. This was achieved through a combination of different media tactics starting with a media loyalty group that H+K identified, engaged and provided more clarity on the new brand and its entities. This led to earned and owned media exposure in mainly tier 1 platforms through executive profiling of entity heads, News hijacking, thought leadership articles, opinion pieces and media announcements.