Eat’N’Go – Celebrating 100 Stores in Nigeria
After 7 years of its establishment in Nigeria, Eat’N’Go Limited, leading franchisee for Dominos Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt, marked its 100th store opening in June 2019.
To celebrate this milestone achievement, H+K developed a corporate and consumer PR strategy to drive communications and engagement from stakeholders and consumers.
As part of the activities, H+K launched a “100for100” campaign, where customers could walk in-store and purchase all 3 products just for the price of N100. Influencers were engaged to amplify the campaign which sparked organic online and offline conversations.
The campaign drove more footfall to the stores, achieving a 10% increase in customers over a 4 day period.
At the end of the campaign, the brand got more visibility with over 60 pieces of coverage received through print, online and broadcast media, with 180M+ reach.